Briefs in. Goosebumps out.

We need to have words, my friend.

Real human words. With feelings and all that. With meat and fat.

Ideas with gristle. Words that tickle, tantalise and teach.

That blow holes in your goals and unshackle your reach.

Uncorking champagne with corking campaigns.

That sell out and sell in and explain without pain.

That can pitch without hitch…

…and maybe make us all rich.

Got a tricky brief that you just can't get going?

Grab a cup, feet up, and Go Get Joe in.